Far North Saunas

• Strategy & Planning
• Creative Design
• Content Management
• Ongoing Services

• www.farnorthsaunas.com

Objectives

Far North Saunas approached us wholly dissatisfied with the small number of leads that their Web site was generating. Acro Media’s usability testing highlighted reasons why it scored lower than average: unintuitive navigation, dead links, and a misalignment with Far North Sauna’s target audience. Worse, the site’s brochure-style format didn’t accommodate proven ecommerce techniques.

   

Solution

Acro Media’s priority was to determine the optimum site layout to increase online conversion to Far North Saunas’ business goals. We undertook a detailed Information Architecture to determine how information should best be displayed on the homepage and how the typical user would interact with those elements. Acro Media then created a user-centric Web design prompting users to take a closer look at Far North Sauna’s products.

Outcome

Far North Saunas now relies on their Web site to convert sites visitors into leads – in fact, the lead stream from their site began to rise within three weeks of launch. The site’s cutting edge design, robust platform and intuitive content management equips Far North Sauna with a results-driven, marketing presence that they themselves can easily keep current and highly motivating for years to come.