Marketing the Marketers Online

• Rich Media
• Creative Design
• Web Site Construction

• www.swmediagroup.com

Southwest Media Group

Established in 1995, Dallas-based Southwest Media Group has grown from four people and a single client to a comprehensive media services agency serving a roster of highly respected consumer retail and transaction-driven brands. To provide them engaging opportunities, SMG negotiates and places over $160 million annually across all offline and online media: national and local television, cable, radio, print, out-of-home, interactive, digital, and emerging technologies.

SMG’s value lies in the flawless execution of on target media strategies—collectively known as the SMG PrecisionSM process— integrating every agency resource, analytical tool, system, and best practice to deliver optimum ROI to their clients, in every campaign. The five process phases are cleverly represented by the five concentric rings of SMG’s iconic, target logo—the thematic focus of the entire site.

To turbocharge lead generation and sales—and boldly convey their creativity and innovation leadership— SMG partnered with Acro Media to replace their basic, static site with a strongly branded, dynamic Web presence. Dominating the new home page and drawing all eyes to their brand, SMG’s logo pulses with Flash animation, as if alive and breathing. Further compelled by a call to action to hit the mark, viewers mouse inward toward its center, triggering the organic expansion of each successive ring and the appearance of a process description. At the target's bulls-eye the site’s focus: SMG’s products and services.

Peppering the site in all the right places are calls to action soliciting contact. To ensure optimum usability, a high quality look and a delightful feel, each page includes an elegant Flash-enabled navigation slider bar. Genius backend management tools enable SMG administrators themselves to quickly and easily edit or update content pages, including posting news items to their onsite ‘Newsroom.’ Notably, despite the heavy use of Flash, search engine ‘findability’ remains great—thanks to meticulous coding and persistent text navigation on every page.

Acro Media's Web solution for Southwest Media Group—like the solutions which the Group provides its clients—leverages a powerful branding strategy and flawless execution to remain directly on target.